As part of our recruitment advertising for LXR Luxury Resorts & Hotels, J. Morrison Group was asked to create a number of print collateral and employee communication pieces for The London Hotels in New York City and West Hollywood. The London caters to clientele ranging from foreign dignitaries and politicians to business persons and “Gliteratti”. Its hotels feature signature restaurants by the famed Chef Gordon Ramsay, and the London’s employees epitomize the highest level of intimate, yet non-intrusive, personal service.

Our employer branding and employee communications campaign included a recruitment brochure, employee-referral business card, employee relations pieces, and mission statement posters among other pieces.

In addition to the work we did for The London, we created several print ads for another LXR properties, Casa Marina Resorts in the Florida Keys.

We earned a few awards in creative excellence for our work for LXR Luxury Resorts and Properties’ recruitment advertising and branding:

Creative Excellence Awards 2009

• 1st Place — In-column Newspaper Ad
  Casa Marina Hotel & Resort
• 2nd Place — Print Collateral/Brochure
  The London Hotels

Hermes Creative Awards 2009

• Gold — Publications/Brochure
  The London Hotels

While we were extremely satisfied with the success of the brochure, it wasn’t our first approach to the piece.

Download the full PDF of the rejected comprehensive.