J. Morrison Group was asked to re-brand the hospital’s employer efforts in concert with their marketing update. It was decided that the creative concept of the existing “In Motion” campaign was still on target, yet the graphic design and photography needed to be updated and refreshed. I was responsible for redesigning both the employer advertising as well as the employee collateral from the benefits department consisting of:

• Containment Folder
• 4-page Benefits Overview
• Department Letterhead
• Department Business Card
• Branded Catalog Envelope