ASHER Talent Alliance is a group of four companies who provide services to recruiters, Human Resource managers and talent acquisition professionals. Each company has its own specialty and together as a group, provide a powerful package of services that empower HR professionals to work more effectively, become highly-organized, and precise in targeting the right hire regardless of professional level. One of these companies was my employer, J. Morrison Group, who specializes in recruitment advertising.

When creating the branding for the ASHER Talent Alliance, my goal was to produce a clean and organized profile yet with a dynamic flair, capitalizing on the bold personalities of the companies involved. The logo bug is comprised of a gathering of four equal-sized star lights symbolizing the organization’s gathering of star companies.

The website was developed, working closely with the agency’s Creative Director to create the site’s video-based introduction. My primary role was in developing a cohesive, intuitive, functional interface that was in-brand and engages the visitor. It needed to be expandable (another section going up in early 2011). The site uses the Adobe Flash platform.

• Live Site: http://ashertalent.com